Thinking about bringing your Old Westbury estate to market, but want a launch that matches the caliber of your home? In the Gold Coast luxury tier, buyers expect privacy, precision, and world-class presentation. You also need measurable reach across New York and key international circles without sacrificing discretion. Below is the step-by-step plan we use to price, prepare, present, and place high-value Old Westbury properties for a premium outcome. Let’s dive in.
Why Old Westbury estates sell differently
Old Westbury sits at the heart of Long Island’s Gold Coast. Large parcels, established and modern estates, and proximity to Manhattan attract affluent buyers who value space, privacy, and legacy. Since 2022, overall luxury demand has normalized from the pandemic peak, yet well-presented estates with compelling narratives continue to draw strong local and international interest.
Your most likely buyers include New York City executives and families, long-time North Shore homeowners trading up, second-home buyers from the Tri-State region, and select international purchasers. Motivations often center on privacy and security, respected school districts, architectural provenance, and a refined lifestyle with amenities that matter at the estate scale.
Key value drivers in Old Westbury include acreage, thoughtful setbacks and treelines, pool and tennis, guest or staff quarters, modernized kitchens and baths, efficient HVAC systems, and smart-home security. For pricing and positioning, we focus on true estate comps in Old Westbury and neighboring Gold Coast towns rather than broad county medians that can understate value at the high end.
Our end-to-end launch plan
Valuation and pricing
We start with a comparative analysis of recent estate-level sales within a 90 to 365 day window when possible. We adjust for acreage, improvements, condition, and the uniqueness of your property. We also test likely buyer segments to validate price sensitivity and positioning.
Pricing options include three proven approaches:
- Market-rate pricing to align with expected sale value and capture active buyers.
- Aspirational-premium pricing when exceptional provenance or features justify it and the marketing supports it.
- Tactical undercut to spark multiple offers, used selectively with trophy assets.
We deliver a recommended list price range, a list-to-offer strategy, and a measured 30 to 45 day initial exposure period before a formal review.
Property preparation
We advise a pre-list inspection to surface issues early and reduce friction later. Repairs and touch-ups are prioritized based on ROI and anticipated buyer scrutiny. Staging mixes select owner pieces with curated luxury rentals that highlight key rooms like the main living area, the primary suite, entertaining spaces, and the home office.
We guide curation and decluttering, safeguard sensitive items, and address any pet or odor concerns. For showings, we set privacy protocols that can include NDAs for qualified prospects, controlled access, and supplemental security where appropriate. At the luxury level, the absolute cost of staging and prep is higher, but the return often shows up in speed to offer and offer quality.
Creative production
Premium creative is non-negotiable. We produce a complete suite of assets built for both public and private distribution:
- High-resolution photography, including interior, exterior, and twilight imagery for curb appeal.
- Aerial and drone coverage to showcase acreage, orientation, and privacy, with full compliance on flight operations.
- A cinematic property film in multiple cuts: a 60 to 180 second hero video for web and broker use, plus 15 to 30 second teasers for social.
- A Matterport or equivalent 3D tour with a dollhouse view and embedded floor plans for remote and international buyers.
- Accurate 2D floor plans, with an option for 3D, complete with square footage and room labels.
- A polished brochure and downloadable PDF with highlights, floor plans, neighborhood context, and direct contact.
- Localized copy or translations for priority markets to support international outreach.
We adhere to technical specs that ensure your assets look exceptional across print, web, and social, which improves shareability and lead conversion.
Bespoke narrative and materials
We build a fact-forward story that aligns with the likely buyer. Core themes we test include privacy and legacy, turnkey modern living within a historic footprint, indoor-outdoor entertaining, equestrian or acreage lifestyle, and investment appeal. Copy leads with the facts that matter:
- Year built and any notable architect or designer
- Renovation dates and scope of work
- Acreage, orientation, and privacy features
- Amenities such as pool, tennis, guest house, or staff quarters
- School district information presented neutrally and factually
- Recent capital improvements like roof, HVAC, or pool upgrades
We provide a concise at-a-glance sheet for brokers and a longer narrative for buyer materials, plus talking points for private tours that anticipate questions on systems, utilities, and maintenance history.
Distribution that reaches the right buyers
Elliman and Knight Frank global reach
Your listing benefits from the combined power of Douglas Elliman’s U.S. network and Knight Frank’s international footprint. We prepare a complete asset pack with high-res visuals, video, floor plans, and localized copy so your estate can be featured across partner websites, luxury portals, and curated email launches to qualified global lists. This institutional reach puts your property in front of domestic and cross-border buyers who are actively engaged in the luxury category.
MLS, syndication, and private channels
If you direct us to go public, we enter the property on the MLS for broad market visibility and manage portal syndication with tailored imagery. If you prefer a private approach, we document your instructions and comply with MLS Clear Cooperation rules. We then activate targeted broker networks, invitation-only previews, private client lists, and secure preview platforms that can require NDA access.
Digital and paid promotion
We run paid social campaigns across Instagram and Facebook that geo-target high-income areas and interest categories aligned with luxury buying. We layer programmatic display, video pre-roll, and search campaigns for qualified reach and intelligent retargeting. For international priority markets, we coordinate timing, language, and cultural preferences with our global partners to support inquiry flow around the clock.
Events, print, and high-touch tactics
We host curated broker previews and twilight showings for vetted prospects, designed as selling events rather than open houses. Premium printed brochures on archival stock support in-person tours and remain with buyers as a tactile reminder. For remote or privacy-focused prospects, we offer personalized video walk-throughs and direct agent-to-agent calls to answer detailed questions.
International readiness
We align currency, measurement units, and buyer etiquette for cross-border interest. Response protocols ensure inquiries receive timely, informed follow-up. When needed, we coordinate with legal and tax advisors so international buyers and sellers have clarity on requirements early in the process.
Compliance and seller protections
We document your preferences on public versus private marketing and follow local MLS policies to the letter. We prepare New York specific disclosures, including lead paint for pre-1978 structures, and collect records for septic or utility systems when applicable. For high-value transactions, New York State transfer taxes and the mansion tax can apply, and certain sales may involve federal FIRPTA withholding if a seller is a foreign person. We encourage early conversations with your attorney and tax advisors so there are no surprises at closing.
For privacy and security, we can redact sensitive details in public-facing assets and require NDAs for private tours. We manage showing access and, when appropriate, arrange temporary security measures during the active marketing period.
Measurement and reporting
We track what matters and report results clearly so you can make informed decisions. Our KPIs include:
- Exposure: impressions across web, social, and email campaigns
- Quality: qualified inquiries and conversions to private tours
- Activity: number of showings and curated broker feedback
- Outcomes: days on market, time to first offer, offer count, final price versus list, and the percentage of international interest
We centralize analytics from our CRM, campaign dashboards, and the property microsite, then deliver weekly summaries and 30, 60, and 90 day strategy reviews.
Timeline at a glance
- Weeks −6 to −4: Valuation, strategy, pre-list inspection, seller decisions, staging and contractor scheduling.
- Weeks −3 to −2: Staging installation, photography, drone, video, 3D tour, floor plans, brochure design, and translations.
- Week −1: Broker previews and private showings to curated lists, final asset review, and distribution prep for global partners.
- Launch week: MLS entry if public, portal syndication, targeted email launches, paid social and video activation, microsite live.
- Weeks 2 to 6: Sustained digital promotion, broker follow-ups, event execution, and international outreach cadence.
- 30, 60, 90 days: Performance reporting, strategy refinement, and price or channel adjustments if needed.
Investment and budget ranges
Budgets vary by home size and scope. Typical ranges include:
- Professional photography: $500 to $2,500
- Aerial and drone: $300 to $1,500
- Cinematic video: $2,000 to $15,000
- Matterport or 3D tour: $300 to $1,200
- Staging and rentals: $5,000 to $50,000 or more
- Premium brochures: $500 to $3,000
- Paid digital media: $1,000 per month locally to $10,000 or more for robust domestic and international campaigns
- Concierge events: $1,000 to $10,000, based on catering, production, and security
We customize your plan to concentrate spend where it will produce the strongest lift in attention, engagement, and offer quality.
What you can expect from our team
You get a discreet, full-service partnership that combines technical fluency with boutique care. Our construction and development background helps you prioritize pre-sale improvements and articulate value with confidence. Our institutional distribution through Douglas Elliman and Knight Frank opens doors to domestic and international buyers, while our curated private channels support high-profile and privacy-focused sales.
We measure success by your outcome and the clarity of the process. From valuation to closing, you will know exactly where your listing stands and what comes next.
Ready to plan your launch in Old Westbury? Schedule a Confidential Consultation with Dalia Elison to discuss next steps for your estate.
FAQs
How is pricing set for an Old Westbury estate?
- We analyze recent estate-level sales in Old Westbury and nearby Gold Coast towns, adjust for acreage and improvements, test buyer segments, then recommend a price range and strategy with a 30 to 45 day review window.
What preparation delivers the best ROI before listing?
- Targeted repairs, elite staging in key rooms, and high-impact cleaning and curation typically drive faster interest and stronger offers at the luxury level.
Should I launch publicly on the MLS or stay private?
- It depends on your goals for reach and privacy; we will document your preference and comply with Clear Cooperation rules, then execute either a broad public launch or a curated private campaign.
How do you reach international buyers for Old Westbury?
- We leverage Elliman’s network with Knight Frank for global placement, localized materials, and coordinated outreach, then respond quickly across time zones to convert qualified interest.
What metrics will I see after launch?
- You will receive weekly reporting on impressions, qualified inquiries, private tours, broker feedback, days to first offer, offer count, and sale price versus list.
What is the typical timeline for a luxury launch?
- Most campaigns follow a six to eight week arc from prep through launch, with 30, 60, and 90 day reviews to refine pricing or distribution if needed.
